![](https://cdn.myportfolio.com/a911e257-3674-4162-b825-f1bf55096001/1800b77b-b7a8-4f7e-b271-0a01994ef1b9_rw_1920.jpg?h=abf6f4b1f8b2a87f432dff9b40c6d85c)
LILY
Contactless Boutique Inn
A hotel that features a contactless experience to keep guests feeling safe, comfortable, and worry-free.
Concept
Strategy
Naming
Brand Identity
Art Direction
Package Design
Copywriting
Advertising
Strategy
Naming
Brand Identity
Art Direction
Package Design
Copywriting
Advertising
Opportunity:
It has become very common to feel uncomfortable coming in close contact with others, using common corridors or elevators, and to be worried about cleanliness when choosing a place to stay. The new standard is taking measures toward guaranteed cleanliness and taking the extra effort to ensure guests feel at ease staying at a hotel.
Insight:
A trend is rising in taking old motels and renovating them into unique hotels with character and charm. Motels have contactless experiences and can have an intimate feel. Taking a motel and merging it with the service and more upscale standard of the hospitality industry offers a new, personalized, and clean experience.
Solution:
This contactless boutique inn uses the classic function of a motel style inn, with direct access to rooms from the outside and less interaction with other people. The Lily has taken the contactless benefits of a motel and merged them with the cleanliness, comfort, and modern design of today’s upscale hotels.
![](https://cdn.myportfolio.com/a911e257-3674-4162-b825-f1bf55096001/d8fe2b51-be84-4a6d-8f11-a68611248638_rw_1920.jpg?h=532df107c39c3186a38d5f297fbffde1)
![](https://cdn.myportfolio.com/a911e257-3674-4162-b825-f1bf55096001/24401741-31ff-47cf-8680-52e47c3c04ba_rw_1920.jpg?h=81d6712933c2190b975edbd1b3f3ebfb)
![](https://cdn.myportfolio.com/a911e257-3674-4162-b825-f1bf55096001/466ffd00-5359-46a2-a1eb-872628d31b0d_rw_1920.jpg?h=c62821e6050ad6c7c1a5a0e8a1113d4d)
![](https://cdn.myportfolio.com/a911e257-3674-4162-b825-f1bf55096001/4d44f07a-95fb-47a3-974a-92bc7213d81e_rw_1920.jpg?h=baeb9a817846dacffcc07f345f57ddd6)
![](https://cdn.myportfolio.com/a911e257-3674-4162-b825-f1bf55096001/0d342107-645c-4814-97a3-ee1a32fff10e_rw_3840.jpg?h=be33a0e537380a9397ba4e3aa008a71b)