LILY
Contactless Boutique Inn
A hotel that features a contactless experience to keep guests feeling safe, comfortable, and worry-free.
Concept
Strategy
Naming
Brand Identity
Art Direction
Package Design
Copywriting
Advertising
Strategy
Naming
Brand Identity
Art Direction
Package Design
Copywriting
Advertising
Opportunity:
It has become very common to feel uncomfortable coming in close contact with others, using common corridors or elevators, and to be worried about cleanliness when choosing a place to stay. The new standard is taking measures toward guaranteed cleanliness and taking the extra effort to ensure guests feel at ease staying at a hotel.
Insight:
A trend is rising in taking old motels and renovating them into unique hotels with character and charm. Motels have contactless experiences and can have an intimate feel. Taking a motel and merging it with the service and more upscale standard of the hospitality industry offers a new, personalized, and clean experience.
Solution:
This contactless boutique inn uses the classic function of a motel style inn, with direct access to rooms from the outside and less interaction with other people. The Lily has taken the contactless benefits of a motel and merged them with the cleanliness, comfort, and modern design of today’s upscale hotels.
