RAD ROOTS
Rooting for You With Every Bite
100% plant-based jerky that is free of the top allergens and filled with gut-loving ingredients that fuel the body all day.
CONCEPT
STRATEGY
NAMING
BRAND IDENTITY
ART DIRECTION
PACKAGE DESIGN
ILLUSTRATION
COPYWRITING
ADVERTISING
STRATEGY
NAMING
BRAND IDENTITY
ART DIRECTION
PACKAGE DESIGN
ILLUSTRATION
COPYWRITING
ADVERTISING
Opportunity:
Beef jerky is very high in sodium and contains little to no fiber. There are vegan substitutions for animal based jerky, but not many options that are targeted towards children. It is common for some children to be allergic to many ingredients in meat-mocking products including nuts, soy, wheat, dairy, and eggs.
Insight:
Adults and parents are becoming more interested in vegan diets and healthier options. 48% of consumers look for plant-based products. Consumers who follow vegetarian, flexitarian, and vegan diets are socially conscious and care about options that are healthy and better for the planet. Plant-based options rather than products labeled as vegan, seem to be more appealing to consumers, especially flexitarians. Parents buying these products want high kid appeal with good flavors and textures.
Solution:
A line of allergen-free veggie jerky made from jackfruit, kelp, fava beans, and mushrooms. Designed in fun packaging to appeal to both audiences, is a quick, high protein snack that’s good for the gut and keeps children full all day. This snack prioritizes high-energy veggies instead of meat and free of the top food allergens like wheat, dairy, nuts, and soy.
Beef jerky is very high in sodium and contains little to no fiber. There are vegan substitutions for animal based jerky, but not many options that are targeted towards children. It is common for some children to be allergic to many ingredients in meat-mocking products including nuts, soy, wheat, dairy, and eggs.
Insight:
Adults and parents are becoming more interested in vegan diets and healthier options. 48% of consumers look for plant-based products. Consumers who follow vegetarian, flexitarian, and vegan diets are socially conscious and care about options that are healthy and better for the planet. Plant-based options rather than products labeled as vegan, seem to be more appealing to consumers, especially flexitarians. Parents buying these products want high kid appeal with good flavors and textures.
Solution:
A line of allergen-free veggie jerky made from jackfruit, kelp, fava beans, and mushrooms. Designed in fun packaging to appeal to both audiences, is a quick, high protein snack that’s good for the gut and keeps children full all day. This snack prioritizes high-energy veggies instead of meat and free of the top food allergens like wheat, dairy, nuts, and soy.
