TIPSEA
Gather. Drink. Live.
A dairy-free Irish Cream Liqueur made with nut milk and Irish whiskey from a family owned farm and distillery on the coast of Ireland.
Concept
Strategy
Naming
LOGO DEVELOPMENT
Brand Identity
Art Direction
Package Design
Copywriting
Advertising
Strategy
Naming
LOGO DEVELOPMENT
Brand Identity
Art Direction
Package Design
Copywriting
Advertising
Opportunity:
People who are vegan or have lactose intolerance issues are often not able to enjoy their favorite cocktails because they contain cream. Dairy-free alternatives to Irish Cream Liqueur are hard to find, targeted to a specific audience, not positioned as dairy free, and lack variation.
Insight:
With the global dairy alternative market being on the rise, this product fits in perfectly. Major reasons for the swap to non-dairy products include, health factors and ethical factors. Nut milk is made from raw nuts that are soaked overnight, drained and rinsed, blended with fresh water, and strained in a nut milk bag or cheesecloth. It can then be sweetened with the sweetener of choice. One of the benefits of combining the alcohol with the cream is that no preservatives are needed because the alcohol preserves the other ingredients. The competition of this product is Baileys, RumChata, Whisper Creek, and whiskeys like Knob Creek, Teeling, and Jameson. The highest competing product is Baileys Amande Almondmilk Liqueur.
Solution:
An alternative that is dairy-free, has a traditional rich taste, and is crafted with care. With five different options including hazelnut, macadamia, chestnut, walnut, and almond, this Irish Cream Liqueur has the perfect nutty taste and creamy texture.
